One of a company's many external marketing participants is the government
Indicate whether the statement is true or false
TRUE
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During the introduction stage of the product life cycle,
A. "me-too" products quickly take market share away from the innovator. B. promotion is likely to be needed to build primary demand. C. industry profits are at their highest. D. most products achieve intensive distribution. E. None of these answers is correct.
Which of the following guidelines is appropriate when preparing memo and letter reports?
a. Use personal writing style, including first- and second-person language. b. Use deductive approach, regardless of the type of message. c. Avoid the use of headings and subheadings. d. All the above are appropriate.
How you relate to people you work with can have a bigger impact on your career than how you do your job.
Answer the following statement true (T) or false (F)
A concession in price in business markets to achieve a desired goal is called a(n)
A. allowance. B. objective-oriented discount. C. cash discount. D. trade discount. E. cumulative discount.