The multiattribute attitude model is designed to
A. shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market.
B. modify preexisting attitudes by providing customers with a list of benefits (attributes) for shopping at a particular store or buying a particular product.
C. predict how a customer will evaluate a store based on its attributes and how important these attributes are to the customer.
D. forecast inventory needs based on a multiple regression model.
E. stratify the target market by examining customers' attributes and determine the store's or product's position in the market.
Answer: C
You might also like to view...
Bonds are generally issued in denominations of $1,000
a. True b. False Indicate whether the statement is true or false
In whole life insurance contracts, the ________.
A. loan value developed by the contract enables the insurer to borrow money from the insured B. rate of the premiums to be paid decreases if the face value increases C. loan value decreases as the age of the policy increases D. insurer pays the face value of the policy on the death of the insured
The weighted-point evaluation system allows for a completely objective decision to be made
Indicate whether the statement is true or false.
When member countries of the World Trade Organization files a dispute with the organization, the dispute will be resolved by:
a. the General Assembly of the United Nations b. the Board of the International Monetary Fund c. the World Bank d. the International Court of Justice e. none of the other choices