The ad for Freschetta frozen pizza asks, "What's it like to be rolling in dough?" Which copy technique was the ad's copywriter using?
What will be an ideal response?
Device copy uses figures of speech (such as puns, alliteration, and rhymes) as well as humor and exaggeration to enhance attention, interest, and memorability.
You might also like to view...
The buyer and seller must act in good faith in the performance of a sales contract.
Answer the following statement true (T) or false (F)
A famous actor signs a contract with a movie studio where she agrees to star in a comedy. Which of the following is true of assignment of such a contract?
A) The movie studio can assign the contract to another movie studio. B) The movie studio is at liberty to include the actor in a different movie. C) If the actor is injured, she can assign the contract to another popular actor. D) Both the actor and the studio can agree that their contract can be assigned.
Mavrex, Inc received an application from Larry and, since his written qualifications seemed to meet a pressing current need, they hired him without checking his references or prior records. Actually, Larry had been in prison for murder several years
earlier. Tom, a long-time Mavrex employee, angered Larry when Tom tried to tell Larry how to do his job. Larry attacked and injured Tom. If Tom sues Mavrex, what would his cause of action be, and what elements would Tom need to prove to win his case?
The ____________________ is the highest court in the United States
Fill in the blank(s) with correct word