To be a good communicator in business, workers must practice effective
a. reading skills.
b. writing skills.
c. speaking skills.
d. all of the above.
D
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Which of the following types of appeals is used to develop an image-oriented advertisement which is used for product categories where it is difficult to establish tangible differential advantages?
A) feature/benefit appeals B) competitive advantage appeals C) news appeals D) emotional appeals
What is the term for a series of written questions that specifically identify information needed from the opposing party?
a. An arraignment b. An interrogatory c. A discovery d. A subpoena
After much trial and error, Morgan’s financial services company finally has a written code of ethics. What should be her first step in communicating the company code of ethics to employees?
a. Have upper management memorize the code so they can serve as role models for subordinates. b. Develop a testing system by which each employee can be quizzed about the code online. c. Publish the code and have it distributed to every employee. d. Choose an individual who is closely related to the code to take charge of the strategy for communication.
A deposition is an oral testimony, given under oath by a party or witness that is given prior to trial
Indicate whether the statement is true or false