Which of the following is not a key point of an effective sales presentation?
A. The salesperson should do the majority of the talking.
B. The salesperson should always ask questions and listen to the customer.
C. The sales presentation should reinforce why the organization will be a good partner to the customer.
D. The salesperson should know what he or she wants the customer to remember about the presentation.
E. The presentation should quickly link the firm's product to solutions that will help the customer.
Answer: A
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Why are marketing plans in a written format instead of verbal?
A) to understand the differences between a marketing plan and a business plan B) to outsource the document to professional marketing plan creators C) to document the formal company agreements legally D) to aid collaboration by circulating it among various departments
Management scholars have identified a range of roles that a global leader may need to take, including to _______ (involving scanning environments, seeking information, watching different units of the company) and to be a _________ (involving networking, coordinating, spanning internal and external boundaries).
Fill in the blank(s) with the appropriate word(s).
JK Company can sell all of the plush and supreme products it can produce, but it has limited production capacity. It can produce 4 plush units per hour or 2 supreme units per hour, and it has 2,000 production hours available. Contribution margin per unit is $214 for the plush product and $300 for the supreme product. What is the total contribution margin if JK chooses the most profitable sales mix?
A. $2,400,000. B. $1,648,000. C. $1,424,000. D. $1,712,000. E. $824,000.
Discuss how reference groups and opinion leaders influence purchase behavior.
What will be an ideal response?