Why are marketing managers finding it more difficult to set prices in today's environment?
A. Inflationary and recessionary periods have made customers less price-sensitive.
B. Fewer dealer and generic brands are available because the competition has been eliminated.
C. The high rate of new-product introductions has led to careful reevaluation by consumers.
D. Marketing managers are finding it difficult to compare prices between suppliers.
E. Buyers are less informed and are less price-sensitive.
Answer: C
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