Customer ________ are beliefs about service delivery that function as standards against which performance is judged.

A. Attitudes
B. Expectations
C. Perceptions
D. Judgments
E. Goals


Answer: B

Business

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There are several reasons to use qualitative research. Which of the following is not a reason to use qualitative research?

A) It is not always possible, or desirable, to use fully structured or formal methods to obtain information from respondents. B) People may be unwilling or unable to answer certain questions. C) People are unwilling to give truthful answers to questions that invade their privacy, embarrass them, or have a negative impact on their ego or status. D) none of the above

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The transaction approach to determining income is a concept in which

a. income is measured as the amount that an entity could consume during a period and be as well off at the end of that period as it was at the beginning. b. the financial statement effects of business events are classified as revenues, gains, expenses, and losses, which are used to measure and define income. c. market values adjusted for the effects of inflation or deflation are used to calculate income. d. income equals the change in market value of the firm's outstanding common stock for the period.

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Bisha created a new recipe for a sandwich spread and applied for a patent to protect her trade secret. She is likely to receive this patent

a. True b. False Indicate whether the statement is true or false

Business

After an employee works for an employer for a certain period of time, the employee is entitled to the money in his or her pension plan. This employee is now

A. secured. B. endowed. C. vested. D. integrated.

Business