When a PR practitioner reads a small sample of the output from a media outlet to get a feel for how a topic is covered, this is called which one of the following?
a. spot research
b. informal research
c. focused research
d. issue research
b. informal research
Communication & Mass Media
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ASCAP still licenses its music stations with the same type of blanket licensing agreement they’ve been using since the 1920s
a. True b. False
Communication & Mass Media
Ads that have balance are:
a. Asymmetrical b. Symmetrical c. Symmetrical or asymmetrical d. None of the choices
Communication & Mass Media
An effective speech conclusion includes an abbreviated restatement of your goal and main points
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is NOT a reason people might join a small group?
A. pressure to join B. need to belong C. need for protection D. need to be alone
Communication & Mass Media