According to the criteria outlined in DAGMAR, which of the following makes the best quantitative communications objective?
A. "Increase awareness of the brand in one year."
B. "Increase the number of customers mentioning the brand name when asked for brand preference from 40 percent to 50 percent in one year."
C. "Double the production budget, hire more assembly workers, and double the production speed in one year."
D. "Increase product users to 40 percent of the total market."
E. "Increase sales revenue by 10 percent."
Answer: B
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NovartisNovartis, a Swiss drug maker, is planning to purchase a majority stake in Zhejiang Tianyuan Bio-Pharmaceutical Company, a Chinese vaccine maker. Novartis has agreed to pay $125 million for the company that holds a 3% share of China's $1 billion vaccines market. The market for vaccines is growing 20% or more in developing nations of Asia, Africa, and Australasia. In the past, vaccine use has been limited to basic shots against diseases such as polio, tuberculosis, and measles, but as the economies of these countries grow, government and private healthcare spending focuses on preventing diseases such as hepatitis B, cholera and rotavirus, tetanus, and others. Some critics are against the acquisition, claiming that prices will increase. Novartis claims it is not interested
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Landlords are permitted to evict tenants for criminal activity
Indicate whether the statement is true or false
The SEC requires stealth restatements to be:
A. Disclosed only in periodic reports B. Disclosed only in an 8-K report or amended 10-K/A or 10-Q/A C. Increased to more 50% of restatements D. Disclosed in ten business days after determination of need for restatement
When evaluations show that actual performance differs from expectations, firms typically attempt to
A. exploit a positive deviation or correct a negative deviation. B. decide if the time horizon should be increased or decreased. C. use statistical linear trend analysis to interpret the results. D. perform a SWOT analysis with their major competitor as the principal focus. E. adopt a market-product grid to analyze the sales results.