Compare the following statements regarding relationship marketing to determine which is most accurate?
A. Relationship marketing is most successful when firms focus on attracting, maintaining, and enhancing customer relationships.
B. Relationship marketing has waned as a viable strategy with the advent of the Internet.
C. Relationship marketing is best described as the use of personal selling to persuade consumers to buy products.
D. Very few companies in today's marketplace are engaged in relationship marketing.
E. Relationship marketing depends upon the large scale customer data sets in order to craft customized offers to customers.
Answer: A
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Lucia Company reported cost of goods sold for Year 1 and Year 2 as follows: Year 1 Year 2 Beginning inventory$120,000 $130,000 Cost of goods purchased 250,000 275,000 Cost of goods available for sale 370,000 405,000 Ending inventory 130,000 135,000 Cost of goods sold$240,000 $270,000 Lucia Company made two errors: 1) ending inventory at the end of Year 1 was understated by $15,000 and 2) ending inventory at the end of Year 2 was overstated by $6,000. Given this information, the correct cost of goods sold figure for Year 2 would be:
A. $264,000 B. $276,000 C. $249,000 D. $291,000 E. $285,000
Claims related to product warranties, guarantees, or contractual conditions are typically ____ claims
a. persuasive b. inductive c. routine d. negative news
Expressly designating a third party as a beneficiary in a contract does not indicate whether the beneficiary is intended or incidental
Indicate whether the statement is true or false
Traditionally, federal state, and local governments could not be sued. This immunity had eroded over time. Today, government units may be liable for injuries arising out of money-making activities. Such activities are called
A) municipal operations. B) proprietary functions. C) commercial ventures. D) pecuniary interest.