Rhetorical analysis is the study and analysis of

a. argumentation and persuasion
b. interpretation and meaning
c. the structure and properties of stories
d. human communication as drama
e. the ways in which communication maintains power structures in society


a. argumentation and persuasion

Communication & Mass Media

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In terms of the relationship between listening and culture, which of the following is true concerning

feedback? A) Positive feedback is generally preferable to negative feedback regardless of culture. B) People from high-context cultures (such as Japan and Korea) generally appreciate honest, open feedback. C) Perceptions of appropriate feedback vary from culture to culture. D) Some cultures prefer no feedback whatsoever.

Communication & Mass Media

As a research technique, focus groups are widely used

A) For randomly selected subjects. B) to help identify attitudes and motivations of important publics. C) to carefully select participants based on expertise or influence. D) To formulate or pretest message themes. E) Both B and D.

Communication & Mass Media

The development of tape recorders included:

a. German experimentation during World War II. b. 3M’s perfected production of a usable plastic tape. c. Bing Crosby’s use of tape recording. d. All of these answers are correct.

Communication & Mass Media

A(n) ________ is a comparison of two things

a. analogy b. similarity c. clarification d. illumination

Communication & Mass Media