What are some of the trends in public relations in venture capital firms?
What will be an ideal response?
Recently, we have seen a rise in the addition of top public relations and communications talent to venture capital (VC) firms. In many cases, these public relations experts are used primarily to help entrepreneurs and start-up companies shape their public relations strategy. Others are bringing on public relations experts to boost their own images and promote their VCs to the press. Smart entrepreneurs are thinking about public relations and branding at an earlier stage. This has led to an understanding of the value of being transparent and authentic with consumers (including investors) and a bigger role for public relations in building brands.
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