A drawback of using direct-mail advertising is that it
A. relies too heavily on social and digital media for promotion.
B. has limited coverage and reach capabilities.
C. prevents advertisers from controlling circulation and quality.
D. achieves very low response rates.
E. has the highest cost per exposure of any medium.
Answer: E
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Indicate whether the statement is true or false.
Refer to the data given in the table for Acme Widgets, Inc. Solve the transportation problem using Excel Solver. (Remember that in balanced transportation problems all constraints--except the nonnegativity constraints of the decision variables-should be set as an equal to (=) sign in the Excel Solver dialogue.) At the optimum solution, the shipment of widgets from Riverside to Huntsville is ______.
A. 2,500
B. 4,200
C. 4,500
D. 5,000
Generally, advertisements, catalog prices, and circulars are offers that can be accepted
Indicate whether the statement is true or false
Detrimental Reliance. Red Owl Stores, Inc, induced the Hoffmans to give up their current business and run a Red Owl franchise. Although no contract was ever signed, the Hoffmans incurred numerous expenses in reliance on Red Owl's representations. When
the deal ultimately fell through because of Red Owl's failure to keep its promise concerning the operation of the franchise agency store, the Hoffmans brought suit to recover their losses. Will the Hoffmans succeed?