Some companies give their salespeople strict formal route plans in order to:
A. improve collection of overdue accounts.
B. maximize the utility of the salesperson's weekly report.
C. promote the individual's planning experience.
D. improve territory coverage.
E. minimize territory size.
Answer: D
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Which of the following is one of the seven characteristics of organizational culture?
A. passiveness B. artifacts C. attention to detail D. values
Answer the following statements true (T) or false (F)
1. Seed stage firms are usually funded by venture capital firms in order to catch the opportunity right from the very beginning. 2. Bootstrapping is mainly used to fund inventory. 3. Bootstrapping is encouraged at the early stage of a startup. 4. Less than 50% of the startups in the United States start at home.
Reference checks, if completed during the selection process, usually have the following characteristics EXCEPT:
A. Provide information from previous companies on dates of employment and positions B. Generally only provide positive reports on the candidate C. Personal references are usually hand-picked by the candidate D. Generally will provide detailed information on previous performance E. Provide minimal information on the candidate’s background
After defining the business mission, what should a firm do next to develop a marketing plan?
A. develop a positioning strategy B. conduct an STP analysis C. select a target market D. perform a situation analysis E. implement the four Ps