Which of the following is not one of the three services provided by market makers for market participants?
A. A place to trade.
B. Rules to govern trading.
C. Rules to govern business.
D. An infrastructure to support trading.
C. Rules to govern business.
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Which of the following characteristics is most likely to be the more sustainable competitive advantage?
A. Ability to get scarce merchandise B. More employees C. Bigger warehouses D. Extended hours of operation E. Greater assortment of merchandise
In a _____, a market rarely remains the domain of one organization for long; thus, competition ensues almost immediately.
A. planned economy B. mixed society C. free-enterprise society D. command economy
How can a negotiator reduce the influence of false information in negotiations?
What will be an ideal response?
Studio 19 is a dance studio geared to adults who want to learn ballroom and Latin dance. When individuals call the studio, they're encouraged to access the Web site to receive a $25 e-coupon entitling them to a free half hour of dance instruction
Once they become patrons, text messages are sent to share news about featured dance instructors and upcoming special events. Which of the following promotion mix tools does Studio 19 employ to reach target customers? A) public relations B) personal selling C) direct marketing D) crowdcasting E) retailing