What strategies may conventional channels adopt to meet the threat of vertical marketing systems?
What will be an ideal response?
Conventional channels should do the following for protection: develop programs to strengthen customers’ competitive capabilities, enter new markets, effect economies of operation by developing a management information system, determine the focus of power in the channel, and act upon this.
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The stockturn rate is
A. the firm's ability to meet its short-term financial obligations. B. the difference between net sales and cost of goods sold. C. the ratio of sales to inventory. D. the number of times the average inventory is sold in a year. E. the number of days that credit sales remains in receivables.
Select the incorrect statement regarding the relationship between type of user and type of information.
A. Assembly line supervisors need more immediate feedback on performance than do senior executives. B. Senior executives need less aggregated information than do lower-level managers. C. Middle managers need more nonfinancial, or operational data than do senior executives. D. Senior executives use general economic information as well as financial information.
Before a marketing research study was done, John Colorado believed there was a 50/50 chance that his music store would be a success
The research team determined that there is a 0.9 probability that the marketing research will be favorable given a successful music store. There is also a 0.8 probability that the marketing research will be unfavorable given an unsuccessful music store. (a) If the marketing research is favorable, what is the revised probability of a successful music store? (b) If the marketing research is unfavorable, what is the revised probability of a successful music store?
Which of the following statements is CORRECT?
A. A zero coupon bond's current yield is equal to its yield to maturity. B. If a bond's yield to maturity exceeds its coupon rate, the bond will sell at par. C. All else equal, if a bond's yield to maturity increases, its price will fall. D. If a bond's yield to maturity exceeds its coupon rate, the bond will sell at a premium over par. E. All else equal, if a bond's yield to maturity increases, its current yield will fall.