Marketers find psychographics a valuable segmentation approach. What are some of the limitations of psychographic segmentation and what can marketers do to offset those limitations?
What will be an ideal response?
Psychographics are not as objective as demographics and not as easy to develop as geographic segmentation. As a result, marketers will often combine psychographics with other segmentation methods. Students should be able to contrast various segmentation methods.
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Suppose increased costs for security raised the costs of production for all firms. Explain how this would affect aggregate supply, output, and the price level in the short run and the long run.
What will be an ideal response?
Maria just purchased a new cell phone and is struggling to understand how to download apps. Juan, Maria’s son, has been downloading apps for years and teaches his mother how to do so. According to the text, Juan can be considered a ______, while Maria can be considered a ______.
a. tech savant; novice b. digital instructor; digital learner c. digital native; digital immigrant d. digital immigrant; digital native
Calculate the company's inventory turnover ratio for the year. (Round your answer to two decimal places.)
Anderson Farms Company provided the following for 2018:
A) 4.00 times per year
B) 2.55 times per year
C) 1.88 times per year
D) 1.28 times per year
Examples of the kinds of external forces listed in the text are each of the following except
A. technological. B. legal. C. labor. D. production. E. competitive.