When journalists select what gets reported, they are primarily interested in:

a. anomalous events
b. typical events
c. heartwarming stories
d. informative stories


a. anomalous events

Communication & Mass Media

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Define cultural capital and technocapital? How are they related to the digital divide?

What will be an ideal response?

Communication & Mass Media

At the lowest level of media literacy, creating a Facebook page entails:

a. increasing the number of friends and likes. b. creating a personal image. c. uploading snapshots. d. reinforcing a few key friendships.

Communication & Mass Media

Consciously working to maintain your audience’s attention by using occasional wake-up messages is an effective way to

a. prevent listeners' focusing ontheir personal concerns instead of your message.
b. take advantage of outside distractions.
c. combat information overload.
d. keep your listeners from making snap judgmentsbased on prejudice

Communication & Mass Media

Communication rules are __________

a. shared understandings about what communication means b. made up by older generations of people c. shared understandings about what behaviors are appropriate in various situations d. all of the above e. a and c

Communication & Mass Media