Public relations builds good relations with a firm's publics by
A) offering consumers sales incentives to buy products.
B) creating advertising messages on behalf of sponsors.
C) researching and developing products consumers really want.
D) communicating only when unfavorable news surfaces.
E) obtaining favorable publicity and developing a positive corporate image.
E
You might also like to view...
A sign manufacturer who uses plastic, metal, and neon tubing to create a motel sign has performed the marketing benefit of creating ________ utility
A) form B) place C) possession D) time E) creation
While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the "mute" button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of
A. feedback. B. decoding. C. the message channel. D. encoding. E. noise.
All of the following guidelines are appropriate for designing a bar chart except
A) make the bars equal in width. B) stack the bars to show component parts of the variables. C) use three-dimensional bars to highlight important information. D) arrange bars in a logical order. E) display the actual value represented by each bar if space permits.
On January 1, a company issues bonds dated January 1 with a par value of $460,000. The bonds mature in 5 years. The contract rate is 7%, and interest is paid semiannually on June 30 and December 31. The market rate is 8% and the bonds are sold for $441,361. The journal entry to record the issuance of the bond is:
A. Debit Cash $441,361; debit Premium on Bonds Payable $18,639; credit Bonds Payable $460,000. B. Debit Cash $460,000; credit Discount on Bonds Payable $18,639; credit Bonds Payable $441,361. C. Debit Cash $441,361; credit Bonds Payable $441,361. D. Debit Cash $441,361; debit Discount on Bonds Payable $18,639; credit Bonds Payable $460,000. E. Debit Bonds Payable $460,000; debit Bond Interest Expense $18,639; credit Cash $478,639.