Explanatory research is used to ________
A) understand the relationship between independent and dependent variables
B) generate ideas in a new area of inquiry
C) uncover information at the outset in an unstructured way
D) describe marketing variables
E) quantify observations that produce insights unobtainable through other forms of research
A
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Because of the mail panel members' commitment, the response rates can approach 80 percent
Indicate whether the statement is true or false
Identify the statement that most accurately describes the difference between the market and the administrative versions of utilitarianism.
A. The administrative version produces those goods that the consumers want. B. The administrative version of utilitarianism uses social sciences to predict consequences. C. The administrative version of utilitarianism promotes policies that protect property rights and encourage competition. D. The administrative version of utilitarianism turns to policy experts for the design and implementation of policies.
Xerox benchmarked its distribution system against that of L. L. Bean's. This is an example of:
A) competitive benchmarking. B) internal benchmarking. C) functional benchmarking. D) disaggregate benchmarking.
Product-oriented vision statements are better suited than customer-oriented vision statements for helping companies to adapt to changes in the external environment.
Answer the following statement true (T) or false (F)