The formulation, imagery, and consumer appeal of Colgate's Total brand toothpaste were designed to translate across national boundaries. This new global brand represents which type of product innovation?

A) discontinuous innovation
B) dynamically continuous innovation
C) continuous innovation
D) comparative innovation
E) dynamically discontinuous innovation


C

Business

You might also like to view...

When buying from a supplier in France, LTD, based in Cleveland, Ohio, has arranged for its bank to pay the supplier the cost of the desired material when it has passed customs in the United States. Which of the following terms is this type of bank promise called?

a. banker's acceptance b. bank trust service c. certified check d. letter of credit e. currency exchange agreement

Business

A ______ contract is desired when the purchases are expensive and the cost of material/labor to produce the products is uncertain.

A. buyback B. fixed-price C. quantity-flexibility D. cost-plus

Business

Which one of the following are part of Tuckman and Jensen’s (1977) stages of group development?

a. Forming, storming, motivating b. Forming, norming, conforming c. Forming, norming, performing d. None of the above

Business

A video résumé makes the most sense for traditional, more conservative career fields because it will allow you to stand out among all the print resumes those employers receive

Indicate whether the statement is true or false

Business