With which type of marketing communication does the marketer have the lowest level of control over the message?
A) word-of-mouth communication
B) advertising
C) public relations
D) direct marketing
E) personal selling
A
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True resistors must be dealt with directly and ______.
a. with care b. with sympathy c. harshly d. by surprise
McCoy Brothers manufactures and sells two products, A and Z in the ratio of 4:2. Product A sells for $75; Z sells for $95. Variable costs for product A are $35; for Z $40. Fixed costs are $418,500. Compute the number of units of Product Z McCoy must sell to break even.
A. 3,100. B. 9,300. C. 6,750. D. 6,200. E. 1,550.
Adriana manages a large chemical plant that manufactures a few specialty products for the roofing industry. As a ________ operation, the plant manufactures products in large volumes but with little variety. Production is not continuous but is standardized. Adriana manages the plant in a formal and hierarchical manner, and most major decisions are made by Adriana, in a centralized fashion.
A. large batch B. job shop C. modular D. six sigma E. just-in-time
Employees are more likely to have high goal commitment when
a. they expect to be rewarded for achieving the goal b. when they find the goal attractive for various reasons c. both “a” and “b” d. none of the above