Which of the following statements best describes how a supply chain differs from a marketing channel?
A. A supply chain includes suppliers; marketing channels do not.
B. A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
C. Communication is more important in the marketing channel than in the supply chain.
D. A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
E. The marketing channel places more emphasis on cost-effectiveness than the supply chain.
Answer: A
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