Describe the three steps of the perception process.

What will be an ideal response?


1. The way we choose what to pay attention to.
2. organization (the way we organize stimuli in a meaningful way)
3. interpretation (the way we attach meaning to sense data)

Communication & Mass Media

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Sally, a reporter for the Daily Sun, is at a detective’s desk in the police station. There is an official folder open on the desk. Without touching the folder, Sally is able to see a document containing the name of a minor who had been arrested for burning down his parents’ garage. Sally writes a story about the arrest, including the minor’s name. The minor’s parents sue Sally and the Daily Sun for private facts. Sally and the Daily Sun will ______.

a. win because minors cannot bring lawsuits b. win because Sally lawfully obtained, and the Daily Sun published, truthful information from a public record c. lose because Sally did not have the police detective’s permission to look at the document in the folder d. lose because it is against the law to reveal the names of minors arrested for committing a felony

Communication & Mass Media

The rules of engagement for argumentation specify what delivery techniques the arguer is expected to use

Indicate whether the statement is true or false.

Communication & Mass Media

Javier’s job description listed duties that include being responsible for assessing needs and providing training for the staff in his division. This represents which structure that expresses and upholds organizational culture?

a. roles
b. rules
c. policies
d. networks
e. all of the above

Communication & Mass Media

Of the 20,000 magazines in operation in the country today, about one-third are general-interest consumer magazines.

Answer the following statement true (T) or false (F)

Communication & Mass Media