What is the difference between behavioral and attitudinal loyalty?
What will be an ideal response?
Behavioral loyalty refers to the purchase of the same product from the same vendor over time. When someone purchases out of habit, for example, that pattern is behavioral loyalty. Buying out of habit can reduce shopping costs and increase profit when past experience can indicate future satisfaction. Attitudinal loyalty is an emotional attachment to a brand, company, or salesperson. For example, some computer users develop an emotional attachment to Apple; they may also exhibit behavioral loyalty by buying only Apple products whenever possible or even buying a new iPad just because it is an Apple product.
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A major problem associated with increasing the number of store entrances is the _____
a. creation of dead areas b. closeness to parking facilities c. vehicular traffic control d. pilferage control for employees, customers, and vendors
Which of the following statements is true with regard to a project life cycle?
a. Resource requirements are high at the beginning of the cycle. b. Resource requirements drop sharply as the project moves into advanced stages of development. c. Resource requirements are needed only during the defining stages of the project (i.e., before the project actually begins). d. Note that as a project begins, the resources (man hours) needed for it are minimal but then increase sharply as the project moves to its conclusion
Ballard Company uses the perpetual inventory system. The company purchased $9700 of merchandise from Andes Company under the terms 3/10, net/30. Ballard paid for the merchandise within 10 days and also paid $420 freight to obtain the goods under terms FOB shipping point. All of the merchandise purchased was sold for $18,400 cash. What is the amount of gross margin that resulted from these business events?
A. $8700 B. $9700 C. $8280 D. $8571
A common statutory restriction is reported on the income statement whereas; a common contractual restriction is reported in the stockholders' equity section of the balance sheet.
Answer the following statement true (T) or false (F)