________ is an organizational development (OD) technique that uses a questionnaire to gather data that are used as the basis for change.
A. Force field analysis
B. Managerial grid
C. Management by objectives
D. Survey feedback
Answer: D
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Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets
Indicate whether the statement is true or false
Which of the following is an internal source for new product ideas?
A) competitors B) company executives C) marketing research firms D) trade magazines E) government agencies
Purchases of store equipment on account are recorded in the general journal
Indicate whether the statement is true or false
In order to estimate the average time spent per student on the computer terminals at a local university, data were collected for a sample of 64 business students over a one-week period. Assume the population standard deviation is 1.6 hours. With a .95 probability, the margin of error is approximately
A. .392. B. 1.96. C. .20. D. 1.645.