A medium or method of communication is said to be "media rich" if it has all of the following characteristics EXCEPT

A. a focus on a mass of people.
B. potential for feedback.
C. the variety of language that communicators use
D. several verbal and nonverbal cues that can be processed by senders and receivers.


Answer: A

Communication & Mass Media

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Chaplin's comic work probably owes its great appeal to the fact that it has a great sense of

a. the physical. b. the political. c. the psychological. d. the philosophical.

Communication & Mass Media

In factual argumentation, presumption

(a) resides with the advocate and is natural when the proposition is treated as a hypothesis to be tested when we use argumentation to seek knowledge. (b) resides with the opponent and is natural when the proposition is treated as a hypothesis to be tested when we use argumentation to seek knowledge. (c) resides with the advocate abd is artificial when the proposition is treated as a hypothesis to be tested when we use argumentation to seek knowledge. (d) resides with the opponent and is artificial when the proposition is treated as a hypothesis to be tested when we use argumentation to seek knowledge.

Communication & Mass Media

Three-year-old Elena calls every adult male "Daddy" because she doesn't yet make cognitive distinctions among men. This is an example of __________. [p. 54, III]

a. a simple cognitive system b. a complex cognitive system c. certainty vs. provisionalism d. focus on abstract constructs e. reliance on multiple schemata

Communication & Mass Media

Identify and define the two most important components of small group behavior.

What will be an ideal response?

Communication & Mass Media