At the initial stage of an international marketing campaign, many American companies prefer to use an international ad agency based in the United States with foreign offices in other countries. This is because
A. U.S. agencies are more creative than foreign agencies in terms of advertising concepts.
B. U.S.-based agencies give an advertiser better control of the advertising process.
C. U.S.-based agencies generally understand local markets better than agencies located in these countries.
D. U.S. agencies understand world markets better than foreign agencies do.
E. American culture is mostly used as a basis for understanding other cultures.
Answer: B
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