The heuristic-systematic model of persuasion suggests that we engage in ________

A) less effortful processing when we have relatively more knowledge about the message's topic
B) less effortful processing when we lack ability or capacity for more careful processing
C) less effortful processing when our attitudes and behaviors do not agree with each other
D) more effortful processing when we are particularly concerned by the topic of the message
E) more effortful processing when our attitudes and behaviors do not agree with each other


Answer: B

Psychology

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