Which of the following best describes James Grunig’s Excellence Theory?
Answer: Two-way communication between an organization and its key publics creates a mutually beneficial relationship.
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One of the ways we figure out who we are is by seeing who others think we are. The term for that process is
A. reflected appraisal.
B. personality.
C. evaluative assessment.
D. social comparison.
Communication tactics flow from communication strategies, which in turn flow from overall communication goals
Indicate whether the statement is true or false
When promising your audience something beneficial, it is important to note that we listen to messages that _______
a. are in our self-interest b. cause conflict c. amuse us d. seek a response
If a speaker ________, he or she is providing the meaning of a word or concept.
A. explains B. describes C. defines D. demonstrates