What is the best definition of a trade secret?

A. A formula, device, process, method, or compilation of information that, when used in business, gives the owner an advantage over competitors.
B. Any combination of words and symbols that a business uses to identify its products or services and distinguish them from others.
C. The right of an inventor to prevent others from making, using, or selling his inventions for a limited time.
D. The right of a creator to exclusively reproduce, distribute, and perform her work for a limited time.


Answer: A

Business

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A hyperbole cognitive message strategy is a(n):

A) claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor B) direct promotion of product attributes or benefits without any claim of superiority C) explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner D) untestable claim based upon some attribute or benefit

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The sales process is a sequential series of actions by the salesperson that leads toward the customer taking a desired action and ends with a follow-up to ensure purchase satisfaction.

Answer the following statement true (T) or false (F)

Business

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer

What will be an ideal response?

Business

Discuss principles of lean production, specifically the ways that the Toyota Production System uses to eliminate waste.

What will be an ideal response?

Business