For years, Coca-Cola Corporation did not enter India since the government wanted some kind of disclosure of their trade secrets
Why are trade secrets so important and what happens if a licensee or a government gains access to the licensor's trade secret?
Trade secrets, like the formula of Coke, are confidential information or knowledge that has commercial value and is not in the public or government domain. Careful steps have to be taken by those who have access to these trade secrets. Trade secrets include manufacturing processes, formulas, designs, and customer lists. To prevent disclosure, the licensing of unpatented trade secrets should be linked to a confidentiality contract with everyone who has access to the protected information. In the United States, trade secrets are protected by state law rather than federal statute. The U.S. law provides trade secret liability against third parties that obtain confidential information through an intermediary. Remedies include damages and other forms of relief.
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On a break-even chart , the break-even point is located at the point where the total
a. Revenue line crosses the total contribution margin line. b. Revenue line crosses the total cost line. c. Revenue line crosses the total fixed cost line. d. Fixed cost line intersects the total variable cost line.
Language should function as a ______ enhancer.
a. credibility b. persuasion c. honesty d. openness
Step 4 - Adapt the Message to Audience Needs and Concerns ? Envisioning your audience members allows you to adapt your message to meet their needs. Professional messages that are adapted to the needs and expectations of the audience build and protect goodwill between you and the recipient of the message. Adaptations include focusing on the audience's viewpoint, communicating ethically and
responsibly, building goodwill, and using the right language. Messages that are tailored to the concerns of the audience reflect _________. A. socialism B. a "me attitude" C. a "you attitude" Fill in the blank(s) with correct word
One of the reasons that writing correctly on social media sites is important is that some people regard written communication skills as a subset of interpersonal skills
Indicate whether the statement is true or false.