Greenberg Smoked Turkey, Inc., is a nationwide mail-order business that operates without any advertising. It does not accept credit cards, has no toll-free number for customers to call, and does not have a Web site. This hopelessly old-fashioned company is also very profitable with thousands of devoutly loyal customers--some of whom have ordered Greenberg smoked turkeys every year for the last fifty years. Greenberg more than likely uses _____ to maintain these long-term ties to its customers.
A. reactive marketing
B. synergistic management
C. relationship marketing
D. a sales orientation
E. management empowerment
Answer: C
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How does Southwest Airlines justify its outsourcing of some of its telephone reservation work to people in India?
What will be an ideal response?
An employee earned $61,200 during the year working for an employer. The FICA tax rate for Social Security is 6.2% of the first $128,400 of employee earnings per calendar year and the FICA tax rate for Medicare is 1.45% of all earnings. The current FUTA tax rate is 0.6%, and the SUTA tax rate is 5.4%. Both unemployment taxes are applied to the first $7000 of an employee's pay. What is the amount of total unemployment taxes the employee must pay?
A. $0.00 B. $434.00 C. $101.50 D. $56.00 E. $378.00
If a company is financing more assets with debt than with equity, the ________.
A) debt to equity ratio will be more than 1 B) debt to equity ratio will be between 0 to 1 C) debt to equity ratio will be equal to 1 D) debt to equity ratio will be negative
Competition-based pricing:
a. has not been used since 1967 b. is very popular today c. is a violation of the Sherman Antitrust Act d. is used exclusively by gasoline retailers e. is illegal at the local level