To commemorate an anniversary, a marketer for Bell Labs will give a speech on three scientific achievements by Alexander Graham Bell. Which pattern should she use?
a. spatial
b. who? what? where? when? and why?
c. pro-and-con
d. topical
Answer: d
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Answer the following statement(s) true (T) or false (F)
1. Members of the Westboro Baptist Church picketed the funeral of Supreme Court Justice Antonin Scalia because the justice had voted against their right to protest. 2. European Union “right to be forgotten” laws force search companies such as Google to omit information from search results that people say are “irrelevant” or “out of date.” 3. European Union “right to be forgotten” laws force U.S. newspapers and other news sites to take down stories that EU citizens consider “irrelevant” or “out of date.”
What is the primary goal of media relations strategies?
a. generating publicity for a company b. creating marketing campaigns c. communicating with stakeholders d. managing company crises
It is important to know your listening style
Indicate whether the statement is true or false
Because a speaker does not wish to bore the audience, repetition should be avoided
Indicate whether the statement is true or false.