Which of the following is among the eight determinants of revenue and volume for a service firm?
A) uniqueness of the firm's and the competitors' locations
B) quality of the competition
C) quality of management
D) purchasing power of the customer-drawing area
E) all of the above
E
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Attributes are the most desirable level for brand positioning because competitors can easily copy attributes
Indicate whether the statement is true or false
Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution
A) exclusive B) selective C) multichannel D) intensive E) vertical
________ is the stationing of individuals outside an employer's place of business for the purpose of informing passersby of the facts of a labor dispute
A) Striking B) Picketing C) Canvassing D) Boycotting
The sale of real estate involves a transfer of ownership with no specific warranties—if there are warranties, the transfer is not a sale
a. True b. False Indicate whether the statement is true or false