Which of the following statements concerning advertising on cable television is true?
A. Cable networks discourage the purpose of marketers to reach a large number of viewers across the country with a single media buy.
B. Cable time can be purchased on a national, regional, or local level.
C. Cable time can only be purchased on a national level.
D. Spot cable advertising revenues have decreased dramatically over the past five years.
E. Local cable systems provide advertisers with extensive research information on demographics, lifestyles, and viewership patterns.
Answer: B
You might also like to view...
When a company declares a cash dividend, which of the following is true?
a. Stockholders' equity is increased. b. Liabilities are increased. c. Assets are increased. d. Assets are decreased.
What type of listening often occurs when one works to analyze information, assess its worth, validity, and soundness, and, ultimately, decide whether to accept it?
A. deliberative B. comprehensive C. appreciative D. empathic
Essentials, a retail store, manages its own warehouse. It also owns a manufacturing facility where it produces private-label food products. Therefore, Essentials is practicing
A. scrambled merchandising. B. forward integration. C. backward integration. D. cross-selling. E. horizontal integration.
List and explain the six steps of cost assignment when using process costing. How does cost assignment differ between the weighted average and FIFO methods?