Which of the following is the most accurate statement about the globalization of markets?
A) Although market borders are blurring, it is still easy to determine the nationality of companies.
B) Many U.S. companies with famous brands are now controlled by global enterprises.
C) Doing business beyond borders is common only for U.S. companies.
D) Because many companies are multinational, cultural differences are not as important.
B
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________ marketing is practiced by an organization that understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future needs
A) Customer-driven B) Customer-driving C) Affinity D) Societal E) Ambush
The EPS computation that is forward-looking and based on assumptions about future transactions is
a. basic EPS. b. diluted EPS. c. continuing operations EPS. d. extraordinary EPS.
Harry, the CEO of a small company, introduces his second address to his Board of Directors by reminding them of how he tripped walking to the podium the last time he gave this speech. This is an example of using a(n) ______ to capture the audience’s attention.
a. inappropriate joke b. quotation c. surprising statement d. anecdote