Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response.
Answer the following statement true (T) or false (F)
True
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Which of these is an influence tactic that is particularly effective if the leader is viewed as an expert?
A. apprising B. ingratiation C. pressure D. rational
Webster Corporation's budgeted sales for February are $325,000. Webster pays sales representatives a commission of 6% of sales dollars. The company pays a sales manager a monthly salary of $4,400 and expects advertising expense of $2,000 per month. Compute the total budgeted selling expenses for February.
A. $19,500. B. $23,900. C. $6,400. D. $25,900. E. $21,500.
Production and transportation costs are always considered in which of the following location decision methods?
A) traffic counts B) transportation model C) purchasing power D) proximity of markets E) clustering
A recent study found that more creative people tend to be less ethical. Why is this so??
A. ?Creative people are better at rationalizing their bad behavior. B. Creative people don't care about profitability. C. ?Creative people are capable of coming up with more ways to be unethical. D. Creative people are not loyal to the organization.