When a product is prominently displayed in a television show or movie, what type of advertising method is being utilized?
A) emotional
B) product placement
C) value-added
D) celebrity
E) logic
Answer: B
Explanation: Product placement, in which companies pay to have their products displayed or used in television shows, movies, and video games, has become a multibillion-dollar business as advertisers respond to the increasing number of ways consumers are able to ignore, skip, or block ads–and as content producers look for more funds to create programming. Product placement ranges from subtle brand displays in the background of a scene to active engagement with a product.
You might also like to view...
All of the activities involved in managing the retailer's physical facilities comprise _____
a. store maintenance b. merchandising c. energy management d. operations management
Self-pity is a productive behavior
Indicate whether the statement is true or false
If a firm wishes to maximize profit, which of the following objectives are in conflict?
I. Maximize customer service. II. Minimize production costs. III. Minimize inventory costs. IV. Minimize distribution costs. A) I and III only B) II and III only C) I, II and III D) I and II only
Diversity has six primary dimensions. Age is one dimension. Name the other five.
What will be an ideal response?