Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) ________; (2) changing the perceived importance of attributes; and (3) adding new attributes to the product.
A. refocusing a consumer's attention from one attribute to another
B. denigrating the attributes of competitors' products
C. reinforcing the consumers' sense of self confidence in making wise purchase decisions
D. changing beliefs about the extent to which a brand has certain attributes
E. actively educating consumers about the product's competitive advantages
Answer: D
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Naples, a well-known house painter, was contracted to paint Black's house white, its original color. The contract had no provision prohibiting Naples from delegating his duty under the contract. If Naples delegates his duty to paint Black's house to Knoble, an equally good painter,
a. Black may refuse to accept performance by Knoble. b. Naples is in breach of contract. c. Knoble is in breach of contract. d. Black is required to accept performance by Knoble.
Daves Inc. recently hired you as a consultant to estimate the company's WACC. You have obtained the following information. (1) The firm's noncallable bonds mature in 20 years, have an 8.00% annual coupon, a par value of $1,000, and a market price of $1,225.00. (2) The company's tax rate is 40%. (3) The risk-free rate is 4.50%, the market risk premium is 5.50%, and the stock's beta is 1.20. (4) The target capital structure consists of 35% debt and the balance is common equity. The firm uses the CAPM to estimate the cost of equity, and it does not expect to issue any new common stock. What is its WACC? Do not round your intermediate calculations.
A. 8.48% B. 10.01% C. 7.80% D. 6.79% E. 7.63%
A special case of sample information where the information tells the decision maker exactly which state of nature is going to occur is known as_____ information
a. perfect b. mutual c. conditional d. prior
All of the following are functions culture plays in an organization EXCEPT
A. It helps create social order. B. It replaces the need for a project selection process. C. It provides a sense of identity. D. It helps legitimize the management system. E. It clarifies and reinforces standards of behavior.