During the ________ era, firms had excess production capacity and used personal selling and advertising to generate customers.

A. production-oriented
B. sales-oriented
C. retailing-oriented
D. market-oriented
E. value-based marketing


Answer: B

Business

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Ramirez Company made the following payments related to a land acquisition: Purchase price $7,500 Past due taxes 650 Title search 275 Cost of razing old building 1300 Interest (incurred after productive operations had begun) 160 Proceeds from salvage of old building 1875 What is the capitalizable cost of the land?

A) $9,725 B) $8,010 C) $7,850 D) $7,500

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Mobile marketing is an unsuitable tool for triggering an immediate purchase from a consumer

Indicate whether the statement is true or false

Business

Identify the correct verb form. _____ you at the concert last night?

A) Were B) Was

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Which of the following is not considered a rich medium for communication?

A) oral presentation B) chat over coffee C) phone call D) email E) formal department meeting

Business