During the ________ era, firms had excess production capacity and used personal selling and advertising to generate customers.
A. production-oriented
B. sales-oriented
C. retailing-oriented
D. market-oriented
E. value-based marketing
Answer: B
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Ramirez Company made the following payments related to a land acquisition: Purchase price $7,500 Past due taxes 650 Title search 275 Cost of razing old building 1300 Interest (incurred after productive operations had begun) 160 Proceeds from salvage of old building 1875 What is the capitalizable cost of the land?
A) $9,725 B) $8,010 C) $7,850 D) $7,500
Mobile marketing is an unsuitable tool for triggering an immediate purchase from a consumer
Indicate whether the statement is true or false
Identify the correct verb form. _____ you at the concert last night?
A) Were B) Was
Which of the following is not considered a rich medium for communication?
A) oral presentation B) chat over coffee C) phone call D) email E) formal department meeting