In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity
A) reverse flow
B) vertical
C) horizontal
D) lateral
E) forward flow
C
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The executive who coordinates the technological efforts of various business units within a corporation is the
A. strategic champion. B. chief information officer. C. executive champion. D. technology innovator. E. information resource officer.
Which of the following is true of the parol evidence rule?
A. If the writing in a contract is clearly incomplete, a party can introduce proof of consistent oral terms that "fill the gaps" in the writing. B. Proof of contradicting oral agreements that were made after the writing was created is illegal and not enforceable. C. Oral testimony that attempts to show that a contract is illegal is not allowed. D. If the written terms of a contract are unclear, the party can use this exception to alter the concerned part of the contract.
Price levels may change when general price levels are rising. This is termed ________
a. inflation b. currency exchange rates c. capital rationing d. capital expenditures budget
Most large corporations and organizations operate with the committee system.