Explain the four different methods you can use to motivate listeners to respond to a persuasive message

What will be an ideal response?


1) Use cognitive dissonance: telling listeners about existing problems or information that is inconsistent with their currently held beliefs or known information creates psychological discomfort. 2) Use listeners' needs: people are motivated by unmet needs. The most basic needs are physiological, followed by safety needs, social needs, self-esteem needs, and finally, self-actualization needs. 3) Use positive motivation: people will be more likely to change their thinking or pursue a particular course of action if they are convinced that good things will happen to them if they support what the speaker advocates. 4) Use negative motivation: people seek to avoid pain and discomfort. They will be motivated to support what a speaker advocates if they are convinced that bad things will happen to them unless they do.

Communication & Mass Media

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Distributed practice is considered more effective than massed practice

Indicate whether the statement is true or false

Communication & Mass Media

Northern Illinois University's successful crisis communications response to a deadly on-campus shooting in 2008 is credited to _____

A) a policy of transparency B) research into the earlier Virginia Tech shootings C) an increase in computer server capacity D) All of the above. E) None of the above.

Communication & Mass Media

The United States is composed of how many sovereign legal systems?

a. 49 b. 3 c. 50 d. 51

Communication & Mass Media

In a romance story:

a. an important element of the plot is missing b. the story usually begins with a person who is in a wonderful relationship c. the story usually begins with a person who is lonely d. a serious crime triggers the story

Communication & Mass Media