A shopper profile should ideally contain _____

a. data developed from observational-based studies
b. only demographic data
c. only lifestyle data
d. both demographic and lifestyle data


d

Business

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Which of the following best illustrates a technology-driven standard set by direct regulation?

A) a regulation that requires air filters to be set on high instead of low in order to give out cleaner air B) a regulation that requires the contaminants in water to be at a particular level so that it is potable C) a regulation that requires air quality in a city to be at a level so that the number of asthma cases will continue to decrease D) a regulation that requires the smoke from a factory to be filtered so that it minimizes the chances of lung disease in children

Business

________ is the term referring to abusive language that may result in a lawsuit

A) ?Careless B) Actionable C) Legal D) ?Direct

Business

Identify the following trade symbols according to their type

a. The Underwriter's Laboratory Mark. b. The apple used by Apple Computers. c. The "GM" symbol that appears on General Motors' automobiles. d. The "A" symbol used by American Airlines. e. The Muppets characters Miss Piggy and Kermit the Frog. f. The union-made symbol.

Business

After installing a new HVAC system, what should Frank's Heating & Air Conditioning do, according to the personal selling process?

What will be an ideal response?

Business