In which of the following situations is a company that exists in the telecommunications industry most likely to face the highest threat of entry?
A. if the customer switching costs in the industry are high
B. if the industry has recently become deregulated
C. if the company is able to put up a credible threat of retaliation
D. if the capital requirements in the industry are high
Answer: B
You might also like to view...
Which of the following represents a level of response at which the customer has gone beyond mere knowledge of the product and has begun to develop attitudes, preferences, and perhaps interest?
A) cognitive stage B) affective stage C) behavior D) evaluation stage
Mortgage bonds are a type of debenture bond
Indicate whether the statement is true or false
Business marketers have a broad customer base and a large number of buyers compared to consumer marketers
Indicate whether the statement is true or false
What is the largest association designed for HR managers?
A. American Society for Personnel Administration B. Society for Human Resource Management C. American Human Resource Society D. International Human Management Organization E. Certified Human Resource Association