The entire bundle of products, services, and meanings of one's offering; including extras like service, warranty, or delivery, as well as what the product means to the customer refers to _____.
A. augmented product
B. total product
C. hybrid product
D. pure good
B. total product
You might also like to view...
Answer the following statements true (T) or false (F)
To be useful, inductive research must be kept value-free.
A data storage company realizes that its facilities are used most by financial institutions. It capitalizes on the opportunity and starts storing specific financial information only and is now one of the most sought-after financial databases. What strategy has the company employed?
What will be an ideal response?
The intermediate appellate court for the federal court system is:
A) District Court. B) Superior Court. C) Supreme Court. D) Court of Appeals.
If an agent sells a line of American-made children's toys to a European toy store chain. Later, it is discovered that the toys are dangerous for children but the agent is not held accountable. This is an example of: A) product liability
B) just cause. C) a commission. D) none of the above.