What are some key questions to ask in serving your readers?

What will be an ideal response?


Don’t write for yourself. Write for your readers. Ask yourself, “What is it that will be most compelling to those people who pick up this press release or read this promotional material?” As you answer this question, rely on information elements like fame, oddity, and immediacy, which we will discuss below, to amplify the value to your readers. How Do My Readers Want The Information? If you can be a convenient source of information, your readers will hear more of what you have to say. Does the Audience Change Over Time? In some cases, audience characteristics remain constant over time, but the members of that audience will change. It is your job to figure out how this will impact your approach to content and what you need to report to your readers.

Communication & Mass Media

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The process of communication that aims at sustaining intimacy in romantic relationships in face of changes within the partners and the surrounding context is known as __________

a. navigating b. ludus c. performance d. mania e. euphoria

Communication & Mass Media

Forms of communication that occur regularly and that members of the organization perceive as familiar and routine are called ____________________

Fill in the blank(s) with correct word

Communication & Mass Media

Which of the following is an issue for gender nonconforming students in schools?

a. Policies that negate their identities b. The gender binary that infuses schools. c. Assumptions about heterosexuality. d. All of these statements are issues for gender nonconforming students. e. Sex divided sports.

Communication & Mass Media

Access to the Internet in this region of the world is among the lowest:

a. Africa b. Japan c. China d. Germany

Communication & Mass Media