_______ is the most precise level of measurement.
a.Nominal
b.Ordinal
c.Interval
d.Ratio
ANS:D
You might also like to view...
________ is the effective physical movement of a product from the production line to the final consumer.
A. Merchandising B. Warehousing C. Distribution D. Depletion
One method of obtaining search engine optimization is through paid search insertions that come up when certain products or information is sought
Indicate whether the statement is true or false
Val IT is similar to the Balanced Scorecard in what sense?
A. The VAL IT plan should fit on one page. B. It requires firms to define value in terms of the firms' strategic objectives. C. It is linked closely to the use of strategy maps. D. IT governance is a key focus area.
When individuals' behaviors are tracked from television sets to checkout counters using equipment provided by the marketer, this is known as
A. family behavior recording. B. single-source data. C. individual consumer jury. D. advertisement exposure data. E. detailed market research.