As a rule, the key indicators of industry attractiveness, for all the industries represented in a diversified company's business portfolio, should not be measured on such attractiveness factors as
A. emerging opportunities and threats, and the intensity of competition.
B. market size and projected growth rate.
C. the utility of the products for consumers from all age groups.
D. resource requirements and the presence of cross-industry strategic fits.
E. seasonal and cyclical factors, industry profitability, and whether an industry has significant social, political, regulatory, and environmental problems.
Answer: C
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If preferred dividends are limited to the stated dividend rate, the stock is said to be
a. participating. b. nonparticipating. c. cumulative. d. noncumulative.
The fundamental asset underlying brand equity is ________, the value of customer relationships that the brand creates
A) the customer mix B) customer equity C) the product experience D) service variability E) the service encounter
The percentage representing what a company earned from its assets is called __________.
Fill in the blank(s) with the appropriate word(s).
Hunter has had a bit of bad luck. He was racing to get to his new job on time and got into a car accident instead. He knew that he would no longer get to keep his new job because his car was totaled. Hunter thought to himself that something must not have wanted him to work with Jiffy Pizza Delivery and there was nothing that he could have done to change his fate. Hunter has which kind of locus of control?
a. External b. Posterior c. Internal d. Exterior