Crafting a strategy to compete in one or more foreign markets can be considered complex because

A. buyer tastes and preferences differ among countries and present a challenge for companies concerning. customizing versus standardizing their products and services.
B. different government policies and economic conditions make the business climate more favorable in some countries than in others.
C. factors that affect industry competitiveness are the same from country to country.
D. currency exchange rates among countries are generally fixed and rarely change.
E. the potential for location-based advantages to conducting value chain activities in certain countries.


Answer: B

Business

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